Today, new technologies and the time of a pandemic have pushed art to a new level. Collectors moved to the Internet and NFT took a special place in the world of art.

Non-fungible token (NFT) is a unique and non-interchangeable unit of data stored on a digital ledger (blockchain). An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos, and other types of digital files as unique items (analogous to a certificate of authenticity), and use blockchain technology to establish a verified and public proof of ownership. Copies of the original file are not restricted to the owner of the NFT, and can be copied and shared like any file. The lack of interchangeability (fungibility) distinguishes NFTs from blockchain cryptocurrencies, such as Bitcoin. The first NFT project was launched in 2015 on the Ethereum blockchain, and interest grew with the rise of interest in cryptocurrencies. During the pandemic, 2020, the NFT market value tripled, reaching more than $250 million. During the first quarter of 2021, sales exceeded $2 billion, more than 20 times the volume of the previous quarter.

Today major brands continue to look to the market for NFTs, and italian fashion label Gucci is auctioning off a newly minted NFT inspired by its Fall/Winter 2021 collection in an online auction hosted by Christie’s that was sold for 120,000$. The Fabricant, Givenchy, Fendi start to create virtual clothing collections, all known artists open their digital NFT galleries. Vogue mentioned that NFT had a massive influence on Fashion and takes over the world.