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Today, new technologies and the time of a pandemic have pushed art to a new level. Collectors moved to the Internet and NFT took a special place in the world of art.

Non-fungible token (NFT) is a unique and non-interchangeable unit of data stored on a digital ledger (blockchain). An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos, and other types of digital files as unique items (analogous to a certificate of authenticity), and use blockchain technology to establish a verified and public proof of ownership. Copies of the original file are not restricted to the owner of the NFT, and can be copied and shared like any file. The lack of interchangeability (fungibility) distinguishes NFTs from blockchain cryptocurrencies, such as Bitcoin. The first NFT project was launched in 2015 on the Ethereum blockchain, and interest grew with the rise of interest in cryptocurrencies. During the pandemic, 2020, the NFT market value tripled, reaching more than $250 million. During the first quarter of 2021, sales exceeded $2 billion, more than 20 times the volume of the previous quarter.

Today major brands continue to look to the market for NFTs, and italian fashion label Gucci is auctioning off a newly minted NFT inspired by its Fall/Winter 2021 collection in an online auction hosted by Christie’s that was sold for 120,000$. The Fabricant, Givenchy, Fendi start to create virtual clothing collections, all known artists open their digital NFT galleries. Vogue mentioned that NFT had a massive influence on Fashion and takes over the world.

Dear customers. All our Art (Canvas pictures, prints and NFT’s) you can see and buy in our online shop.
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An NFT is created, or “minted” from digital objects that represent both tangible and intangible items, including: art, GIFs, videos and sports highlights, collectibles, virtual avatars and video game skins, designer collection and music. Today art collectors spend million dollars on NFTs, because an NFT allows the buyer to own the original item. Not only that, it contains built-in authentication, which serves as proof of ownership. Collectors value those “digital bragging rights”, because an NFT allows the buyer to own the original item.

Genius Lovers provide original NFT collections and individual NFTs. Among the famous works of Genius Lovers is the New Era collection, which is dedicated to the theme of connection between human and the universe in the era of new technologies and artificial intelligence. This work was featured on the cover of the international magazine Vigour.

Genius Lovers bring their knowledge of art therapy which used in every project. The bright colors, geometric forms and fashion designing, unique style and new technologies of using color and sound therapy were an inspiration to make new vision in digital art. We discover the people emotions and try to describe them through music and art. All NFTs are special and are designed to evoke vivid emotions.

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